Tim McLoughlin is digital engagement director at creative agency Saatchi & Saatchi, where he was previously the head of social media. He solves business problems for leading brands with creative, digital and media strategy. This has included work for Toyota and Visa, matching creative ideas to effective execution. He is passionate about how technology changes human behaviour and consumer engagement with brands, politics and sport. As a political blogger he was once named “one of the ten cleverest men in Britain” and comments regularly about politics on TV and radio.