By Attending This Course, You WillUnderstand how price affects market access throughout a healthcare system and how to set prices for optimal access and returns.Learn what constitutes value for different payers and which pricing techniques to deploy across different payer types and at different times in a product’s life cycle to measure your added value.Understand how international reference pricing and parallel trade can prevent a product being priced to its true value and how to deal with these.Be able to group major international markets into categories of pricing and market access systems – and understand which pricing techniques work best for each.Leave with a collection of techniques and principles that you can implement immediately.Receive Gary’s book Value Pricing for Market Access: Evidence-based pricing for pharmaceuticals, which will be a valuable reference to have with you.Why You Should AttendThe Content: The focus is on techniques and approaches that have been proven to work best. Concepts are explained in simple, non-mathematical terms and concrete examples are used rather than vague concepts. Since you will mix with a very international audience, you will learn from your peers about pricing & reimbursement systems in their markets. Delegates leave with a collection of techniques and principles that they can implement easily and immediately.The Expert: Gary Johnson is an award-winning expert-trainer who has consulted for every top 10 pharma company and has conducted pricing and market access research in every leading country and major therapy area. He was a finalist for the MCA Business Book of the Year Award and a semi-finalist in the Financial Times Global Business Book of the Year Award. He also won both the EphMRA and BHBIA best paper awards. Gary has trained over 1000 executives around the world. His presentations are constantly tweaked according to delegate feedback. They have thus evolved over the years so they are easy to understand and consistently get very high customer feedback scores.The Value Pricing for Market Access course is the only available public training course delivered by Gary Johnson on the topic of pricing.