Understand Market Access and grasp the structure of a healthcare system with its stakeholders – Learn the Market Access environment in Europe’s major markets – Know how to develop a Market Access Plan and how to communicate value to stakeholders.

By attending this course you will learn;

1. What Market Access means to the industry and the different categories of payers.
2. The Market Access systems in France, Germany, Italy, Spain and the UK, and how to compare differences across the EU.
3. The difference between hospital and retail/primary care decision making.
4. Understand payers: Their drivers, their perspectives and decision-making processes.
5. How to develop a Market Access Plan, from pre-phase II up to launch, including strategies and tactics.
6. How to communicate value in your product story.
7. How to optimise the Value Dossier to address various stakeholder needs.